OXOX CLUB is a children’s clothing brand that started as a small family-run business in Lithuania 15 years ago. The brand’s founder, Loreta, had the vision to create children’s clothes that would be playful, fun and, above all, comfortable and durable. She came up with the name of the brand OXOX, symbolising the game Noughts and Crosses that children love to play. In the year 2021, the brand underwent many changes when Agnė, the new creative director, joined the team and OXOX was reborn as OXOX CLUB. With a background as a creative strategist for fashion brands and former writer for L’Officiel Lithuania, Agnė had a strong idea for the further development of the brand. She brought a fresh approach to the brand and a new creative vision for the collections.